Current use
Read-only reporting
Google Ads is used as an authorised advertising data source. NOA reads campaign performance data for reporting, comparison, and decision support.
NOA Marketing Intelligence
Google Ads reporting for business decisions
NOA is a business and marketing intelligence operating co-pilot. It connects to business data sources authorised by the user, turns reporting data into deterministic findings, and keeps recommended actions under explicit human review.
Assessment
Deterministic findings
NOA compares reporting periods and surfaces material issues or opportunities using controlled business rules. AI does not replace source evidence.
Approval
Human decisions
Recommended actions remain inside NOA and require explicit human review before they become internal Action Queue work.
Data NOA may retrieve
Authorised campaign performance
- Spend
- Impressions
- Clicks
- Conversions
- Conversion value
- Calculated CTR, CPC, CPA, and ROAS where supported by the source data
What NOA does not do
No Google Ads mutations
- Create, edit, pause, enable, or delete campaigns
- Change ads, keywords, bids, budgets, targeting, or creatives
- Publish, schedule, send, or apply external platform changes automatically
- Treat recommendations as approved without human review
Access and scope
User-authorised, workspace-scoped access
An authorised NOA user connects Google Ads with OAuth, chooses the relevant Google Ads customer for a NOA project, and can run a manual read-only sync. Data is stored and shown within the relevant workspace/project scope. NOA is intended for authorised business, marketing and workspace users who connect data sources they are permitted to access.
Data access and privacy
Authorised data stays scoped to NOA workspaces
Google Ads access is granted by OAuth from an authorised Google user. Connector credentials are handled server-side and are not exposed to the browser. NOA uses the selected account data inside the relevant workspace and project. The current Google Ads integration is read-only: it can discover accounts, read campaign reporting data, and support manual syncs, but it does not make changes in Google Ads.
The current implementation includes disconnect behaviour for Google Ads connections. Disconnecting removes stored connector credentials for that NOA connection and marks the connection as disconnected.
Operator and review contact
NOA Marketing Intelligence
NOA Marketing Intelligence is an independently operated marketing intelligence application developed and operated by Guy Hozavsky. Google Ads API compliance and integration review enquiries can be sent to the role-based contact address.
- Operator
- Guy Hozavsky
- Website
- justaguyh.com
- Google Ads API contact
- google-ads-api@justaguyh.com
NOA in use
Marketing intelligence from evidence to action
The examples below show NOA's current product interfaces. Screenshots are sanitised to remove account identifiers and private advertising data.
Dashboard / Marketing Command Centre
See what needs attention
A private command surface summarises current priorities, operating health, and evidence-backed decisions.
Paid / Campaign Intelligence
Review campaign evidence
Read-only paid-media data is assessed into concise campaign findings with supporting metrics and source context.
NOA Conversation / Action Queue
Approve internal work
NOA can explain findings, but recommended work stays internal until an authorised user explicitly approves an action.